<i>Nutcracker</i> breaks own box office record

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	Nutcracker breaks own box office record December 1, 2006
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Nutcracker breaks own box office record

December 1, 2006

Birmingham Royal Ballet’s spectacular production of The Nutcracker has smashed its own box office record, taking over one million pounds for the first time since its premiere 16 years ago.

For the week ending 1 December, the popular show grossed £1 million, around £300,000 higher than any other previous season. Speaking on BBC Radio West Midlands last week Keith Longmore, Communications Director at BRB, expressed his belief that it is the shows universal appeal and Christmas spirit that keeps bringing in audiences old and new each year.

'When people say to me, Birmingham, doesn’t want ballet it’s for the elite, it’s not for everyone – over 36,000 people in three weeks will be coming through those doors to see the most amazing, spectacular production of The Nutcracker.'

This figure currently now stands at around 44,000 people based on the number of tickets sold.

The Company's Director Laureate, Sir Peter Wright, created the production for the City of Birmingham in 1990, to thank it for its support and generosity toward the Company following its move from Sadler's Wells in London. The Nutcracker immediately triumphed, establishing itself as the finest on offer throughout the country in the Christmas calendar of entertainment.

Based on a tale by Hoffman, the story of The Nutcracker has inspired several choreographers since the first production by Lev Ivanov. The harmonious mix of music, magic and dance has roused the talents of George Balanchine, John Cranko and Rudolf Nureyev. The enchanting story of Clara's adventures with her Nutcracker doll, Rat King and the Sugar Plum Fairy is an exquisite seasonal feast.

Although the show is close to selling out there are still tickets available for some performances until 13 December. Contact the Hippodrome box office 0870 730 1234 for details, or click here for on-line booking.