#PurpleTuesday performance by Freefall Dance Company

Freefall Dance Company

Join us on 13 November at 1pm outside Debenhams in Birmingham's Bullring for a performance by Freefall Dance Company as part of #PurpleTuesday, the UK’s first accessible shopping day. 

Freefall Dance Company is Birmingham Royal Ballet’s collective of ten highly gifted dancers with severe learning disabilities. It was established in September 2002 and remains a ground-breaking initiative. On 13 November from 1pm (outside Debenhams) the company will perform After Bach (first performed and created 2017). Our special pop-up performance will also feature former BRB principals Iain Mackay and Jenna Roberts as well as current company First Soloist Yvette knight

The performance is set to Bach studies Andante from Italian Concerto BWV 971, Aria from ‘Goldberg’ Variations BWV 988, Opening movement from Italian Concerto BWV 971 and Prelude in F minor from The Well-Tempered Clavier Book 2 BWV 881. The performance will feature live music performed by Richard Syner. 

What is Purple Tuesday?
Purple Tuesday is the UK’s first accessible shopping day, established to recognise the importance and needs of disabled consumers, raise awareness of the value of the Purple Pound, and promote inclusive shopping. Taking place on 13th November 2018 to coincide with the run up to the peak Christmas period, Purple Tuesday has been created and co-ordinated by disability organisation Purple. It would not be possible without the endorsement of the Minister of State for Disabled People, Health and Work, and the support of some of the UK’s biggest retail brands and retail property groups, including Argos, Asda, Marks & Spencer, Sainsbury’s, Landsec and Hammerson.

What Purple Tuesday isn’t
Purple Tuesday isn’t just a one-day shopping event (like Black Friday, for example). The aim of the day is to increase awareness of the value and needs of disabled consumers and encourage sustainable changes in business practices that improve customer experience over the long term. For retailers, this will result in the opening up of their products and services to the widest customer base possible.