Joan Duda is a Professor of Sport and Exercise Psychology in the School of Sport and Exercise Sciences at The University of Birmingham. She is internationally known for her expertise on motivational processes and determinants of adherence and optimal functioning within physical activities as well as the psychological and emotional dimensions of sport, exercise, and dance. Professor Duda also has extensive experience providing psychological support to dancers at all levels and within numerous genres. The University of Birmingham is the UK’s top institution for Sport and Exercise Science and may be considered the hub of dance psychology research within the UK. The University of Birmingham will contribute dance psychology expertise to the applied and research endeavours of the NIDMS.