We're delighted to announce Birmingham Royal Ballet's Virtual Stage - a tech-focused project featuring content developed in collaboration with Canon and RiVR, funded by Bloomberg Philanthropies. It explores different ways AR (Augmented Reality), VR (Virtual Reality), 3D mapping and Motion Capture might be applied to BRB’s productions to enhance experiences and interaction, increase access, and promote our productions worldwide. We're thrilled to be bringing ballet to life in new ways.
With significant funding from Bloomberg Philanthropies’ Digital Accelerator Programme, BRB has invested in equipment and staff training to allow its team to dive into the world of immersive technologies alongside partners Canon and RiVR.
The first examples of this work that we are able to share are the great AR versions of some of our favourite props and costumes from Sir Peter Wright's The Nutcracker. These will form part of a Birmingham-wide Nutcracker trail later in the year, but if you can't wait to take a look check out our Virtual Stage pages, where you'll also find more details about this and some of the other brilliant content we've captured.
I am absolutely thrilled that we have launched Birmingham Royal Ballet’s Virtual Stage, becoming one of the first ballet companies in the world to embrace immersive technology and unlock the potential it holds. I am particularly excited about the possibilities this work has for reaching younger and new audiences across the globe, bringing them up close to classical ballet.
Carlos Acosta, Director