News Story
We're delighted to announce Hebridean Island Cruises have joined us as a new corporate sponsor for the upcoming season, strengthening the relationship that started with a successful partnership last year when Hebridean Island Cruises sponsored a performance of The Nutcracker.
Hebridean Island Cruises has been operating luxury small ships throughout the Highlands and Islands of Scotland and on the Caledonian Canal for the last 35 years. With three small ships accommodating between 38 and 50 guests, the company is dedicated to providing the finest Scottish holidays afloat.
The new sponsorship will see Hebridean Island Cruises enjoy a presence at three opening night events during the season, together with an opportunity to invite guests to join them on a special guided behind-the-scenes tour at our Birmingham headquarters. The tour will offer insight into the artistry and craftsmanship behind each production, taking in costumes, wigs, shoes, technical departments and rehearsal studios.
A key highlight of the partnership will be Hebridean Island Cruises’ sponsorship of the Supporters Event to celebrate the opening night of Swan Lake at Sadler’s Wells, London, at the end of October. One of Birmingham Royal Ballet’s most iconic productions, it will offer a memorable opportunity to celebrate this special performance.
Ken Charleson, managing director of Hebridean Island Cruises, commented: ‘We’re delighted to be extending our partnership with Birmingham Royal Ballet. There’s a natural affinity between our two organisations in that we’re both focused on creating memorable experiences for guests and audiences. We’re proud to play a small role in helping bring world-class performance and artistry to wider audiences.’
Paul James, CEO of Birmingham Royal Ballet, said: ‘It was so wonderful to collaborate with Hebridean Island Cruises last year so I am really happy that the partnership is going to continue. This partnership enables enhanced experiences and access to the Company’s work which can only enrich the memories our guests and supporters take away with them, after seeing our magical productions. I would like to take this opportunity to thank Ken and all of his team for being so great to work with.’
